About us
Engineered by Criteo_
Established in 2013, BidSwitch operates as a wholly owned subsidiary of Criteo - the global leader in programmatic advertising technology and infrastructure.
CRITEO (and previously IPONWEB, acquired by CRITEO in 2022) has a long history of pioneering technology and innovation in programmatic; having built custom platforms for companies across the full spectrum of the global programmatic advertising marketplace. With this insight and perspective, BidSwitch was originally created in order to help programmatic technology companies solve some of the underlying technical complexities and inefficiencies that hamper platform interconnectivity and trading at the infrastructure level.
History in brief
Since launching in 2013, BidSwitch has had many significant milestones leading to where it is today.
Beta-launch of BidSwitch infrastructure to support RTB ecosystem connectivity & trading efficiency
September 2013Expands support for Video & Mobile capabilities
May 2014Introduced Fraud Detection as a free service
June 2014Launch of BidSwitch in Japanese market.
October 2014Launches multi-currency support
February 2015Introduction of first Native partners, support and capabilities
May 2015Surpasses 300 connected trading partners to the platform
April 2016First TV & DOOH platforms connected
October 2016Launch of first In-App Fraud Detection services
November 2017Launches Ads.txt validator
December 2017TAG Certified
April 2018Launch of True Price - Bid Shading technology
April 2018Launch of first VR partners
June 2018Flexible Fee Assignment launched
July 2018