September 18, 2017
Amidst all the recent discussion around the hidden ‘ad tech tax’, and concerns about how the programmatic advertising pie is carved up, many seem to overlook […]
Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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September 18, 2017
Amidst all the recent discussion around the hidden ‘ad tech tax’, and concerns about how the programmatic advertising pie is carved up, many seem to overlook […]
October 31, 2017
BidSwitch, a global programmatic trading infrastructure, with a long history of providing free fraud detection across its entire ecosystem of partners, is excited to announce that […]
November 8, 2017
BidSwitch, the global programmatic trading infrastructure, announced today that it has rolled out ads.txt support across its partner ecosystem of 350 Demand and Supply partners. This […]
November 24, 2017
In this special, voxpop edition of TraderTalk TV, Barry Adams, VP commercial development, BidSwitch, discusses the top industry trends, from the view of the platform’s unique […]
December 19, 2017
As part of an ongoing effort, to provide greater transparency and combat fraud across the RTB ecosystem, BidSwitch today announced the release of their Ads.txt Validator […]
April 19, 2018
As programmatic technology has matured, auction dynamics have also been growing ever more complicated. Trends such as header bidding, dynamic floor prices, and the rise of […]