May 13, 2015
Latest release creates major efficiencies for both Demand and Supply partners looking to access and trade Display, Mobile, Mobile in-app and video inventories, all via a single […]
Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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May 13, 2015
Latest release creates major efficiencies for both Demand and Supply partners looking to access and trade Display, Mobile, Mobile in-app and video inventories, all via a single […]
October 29, 2018
The ability to influence programmatic auction dynamics is a powerful thing and can tip the balance in favour of one ad tech vendor over another. So […]
March 7, 2019
The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data is available.In the world of real-time […]
July 2, 2019
July 2, 2019 Today, BidSwitch confirmed that platforms leveraging its infrastructure for placing digital advertisements on web and mobile properties in certain geographical regions may have […]
October 8, 2019
Integration allows for ID to be passed on to other DSPs BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade […]
January 30, 2020
The 2020’s have certainly commenced on a turbulent note for ad tech, with Google starting a countdown to the end of browser support for the third-party […]