April 2, 2020
Inaugural study investigates evolving programmatic advertising industry and buyer trends. London, 02 April, 2020: Advertisers and agencies want more direct ways to purchase premium inventory as […]
Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
Download research study
April 2, 2020
Inaugural study investigates evolving programmatic advertising industry and buyer trends. London, 02 April, 2020: Advertisers and agencies want more direct ways to purchase premium inventory as […]
April 9, 2020
Marketers want a leaner supply chain while maintaining addressability Key insights: Privacy and need for performance are driving optimization. Duplication remains, but for a reason. Brands […]
May 6, 2020
While much of the world is understandably focused on the current crisis, the issues with which the advertising industry was grappling before Covid-19 are – and […]
July 30, 2020
IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, […]
December 1, 2020
Supply Side Optimization (SPO) has been around since 2016, when it was adopted as a strategy by AppNexus, as the company started to look carefully at […]
August 26, 2021
Discover how programmatic is the engine powering the boom in CTV ad spend in this recap of our recent webinar. Moderated by BidSwitch Director of Client […]