Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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July 20, 2021
While the third party cookie has a stay of execution until 2023, programmatic players still need to review their approach to identity to prepare for its […]
August 16, 2021
With the upcoming deprecation of third-party cookies in Google Chrome and the shift to the cookieless world, advertisers and publishers alike are wondering what’s next. Is […]
August 26, 2021
Discover how programmatic is the engine powering the boom in CTV ad spend in this recap of our recent webinar. Moderated by BidSwitch Director of Client […]