Aided by a wealth of new content platforms, the rise of CTV is one of the many trends that, already in progress, was accelerated by the pandemic, with US programmatic CTV video ad spend expected to increase to $6.7 billion this year, according to eMarketer. While the long-term ‘new normal’ is yet to be defined, CTV as an additional channel - through which brands can reach a relevant, engaged audiences - seems here to stay, backed by an IAB study which stated that 60% of US advertisers plan to shift ad dollars from linear TV to either CTV or OTT in 2021.

Join BidSwitch's Director of Client Services, Ryan Chandler, alongside Ilana Wollin of Xandr, Tim Ware of Crackle Plus and Brock Bradley of Samsung Ads as they discuss how CTV buying is different from other programmatic channels, barriers to scaling, and tips and tricks for getting more out of this emerging channel.

Date: Tuesday, August 3rd, 2021

Time: 11:00 AM EST