Programmatic advertising is bigger than ever. But so is programmatic waste.

Trillions of bid requests flow across the programmatic supply chain every day, but most are duplicated, low quality, irrelevant, or will simply never convert to paid impressions.

This isn’t just a waste of QPS limits—it also increases processing costs and energy consumption.

That’s why we built LiteSwitch℠

DSPs want more relevant traffic, less bid duplication, and to maximize their win rate.

SSPs want to make the most of the QPS they’re allotted to become a preferred partner with top DSPs.

Everyone wants a greener digital advertising ecosystem. That means reduced processing and distribution costs—and less waste.

What is LiteSwitch℠?

LiteSwitch℠ helps SSPs optimize the traffic they send to direct DSP partners to realize optimal value from QPS allocations—while maximizing monetization.

It's an intelligent traffic shaping system which leverages historical buying trends and bidstream signals to send DSPs only those requests they’re most likely to bid on.

How LiteSwitch℠ works in 3 steps

1

An SSP receives a bid request from a publisher as normal, then forwards it to LiteSwitch℠.

2

LiteSwitch℠ evaluates the request based on historical bidding data and recommends which DSPs are most likely to respond with a ‘yes’ bid, with minimal latency.

3

The SSP forwards the bid request to the specified DSPs and the auction continues as normal. Data about the winning bid is then used by LiteSwitch℠ to make future decisioning even smarter.

With LiteSwitch℠, everybody wins_

For SSP's

Supercharge monetization by sending only those requests DSPs are likely to bid on (and win).

Lower technical distribution costs and a reduced carbon footprint.

Higher-quality traffic is sent to DSP partners, making you a more attractive platform partner.

For DSP's

Receiving traffic you’re most likely to bid on means you win more without changing QPS limits.

The reduction in bid duplication means you can listen less and win more.

Reduced hardware listening costs and energy waste.

LiteSwitch℠ by the numbers

With big reduction in traffic processing costs and only a small impact to trading revenues, LiteSwitch℠ makes green programmatic trading more accessible than ever. We did the math.

60%

traffic compression and equivalent reduction in distribution costs

<1%

impact on overall programmatic trading revenue

Switch on to smarter programmatic trading_

If you’d like to learn more about LiteSwitch—whether you’re an existing BidSwitch partner or not.

Fill in this form to speak to a member of the team about how to get started.