Efficient solutions for managing programmatic supply

For DSP's

Empowering partners for quality and performance_

DSPs

BidSwitch empowers DSP Partners with a portfolio of technology and infrastructure-level solutions that improve the quality and performance of your business.

DSPs
DSPs

Features

An ecosystem more transparent and efficient_

DSPs

BidSwitch products and features work together seamlessly behind the scenes. Smart infrastructure that makes a fragmented, ever-changing ecosystem more transparent and efficient.

Supply inventory market

Discover new supply inventory sources across all media types and geographies. Choose from hundreds of BidSwitch-connected supply partners for fast, seamless integration.

Deal support & troubleshooting

Deal reporting and insight tools for deal support and troubleshooting.

Fraud detection & blocking

In-house fraud detection for display and in-app along with ads.txt filtering.

Support & operations

technical support and operational service teams available for additional help.

User &
ID syncing

Centralized cookie syncing and ID tables for all connected partners.

Bid management & bidstream filtering

Robust set of tools to set up, customize and manage connections and filter bidstreams across all Supply Partners.

DSPs

True Price

A sophisticated system that helps DSPs optimize their bidding strategies for inefficient auctions. Working within the parameters of a DSP’s existing bid strategy True Price effortlessly predicts and bids optimal prices for every impression opportunity without impacting delivery volume and campaign performance.

SmartSwitch

Proprietary intelligent routing technology that efficiently matches traffic to buyers.

Real-time
reporting

Access to a wide range of reporting tools and performance metrics including: Media Report, Invoicing, Health Metrics, Deals Report, and Avails Report.

BidSwitch Avails
Reporting tool

When looking for new supply partners, you can use our BAR Tool to apply multiple filters such as geographies, data center, content, device, and inventory type.

Transparent billing & invoicing

Flexible trading fee payment allocation with flexible billing model options that can be customized per trading partner to support your preferred invoicing practices. Media processing, billing and reconciliation services including financing.

Features

An ecosystem more transparent and efficient_

DSPs

BidSwitch products and features work together seamlessly behind the scenes. Smart infrastructure that makes a fragmented, ever-changing ecosystem more transparent and efficient.

Supply inventory market

Discover new supply inventory sources across all media types and geographies. Choose from hundreds of BidSwitch-connected supply partners for fast, seamless integration.

Support & operations

technical support and operational service teams available for additional help.

User &
ID syncing

Centralized cookie syncing and ID tables for all connected partners.

Fraud detection & blocking

BidSwitch partners with DoubleVerify to ensure secure IVT detection and fraud prevention.

Deal support & troubleshooting

Deal reporting and insight tools for deal support and troubleshooting.

Bid management & bidstream filtering

Robust set of tools to set up, customize and manage connections and filter bidstreams across all Supply Partners.

DSPs

True Price

A sophisticated system that helps DSPs optimize their bidding strategies for inefficient auctions. Working within the parameters of a DSP’s existing bid strategy True Price effortlessly predicts and bids optimal prices for every impression opportunity without impacting delivery volume and campaign performance.

SmartSwitch

Proprietary intelligent routing technology that efficiently matches traffic to buyers.

Real-time
reporting

Access to a wide range of reporting tools and performance metrics including: Media Report, Invoicing, Health Metrics, Deals Report, and Avails Report.

BidSwitch Avails
Reporting tool

When looking for new supply partners, you can use our BAR Tool to apply multiple filters such as geographies, data center, content, device, and inventory type.

Transparent billing & invoicing

Flexible trading fee payment allocation with flexible billing model options that can be customized per trading partner to support your preferred invoicing practices. Media processing, billing and reconciliation services including financing.

DSPs

Benefits

Easily access
new partners
and services_

DSPs

BidSwitch represents a massively scaled global technology infrastructure that serves to aggregate global inventory access.

Centralized Fraud and Transparency tools

Free Fraud Detection on all web and In-app traffic.
Centralized blacklists to block IP addresses, fake sites, creatives & resellers.
Ads.txt blocking and suppression tools for demand.
GDPR implementation controls for Demand partners.

Cost Efficiencies and Significant Savings

Bidstream optimization services that significantly reduce volumes of ‘unwanted’ bidsteam traffic resulting in major datacenter and hosting cost savings for both SSP and DSP partners.
Bid shading tools to optimize bidding for 1st Price auctions generating savings of ~20% on Media spend for our DSP partners.

Greater Control

Increased speed to market.
Reduced engineering and infrastructure costs.
More efficient and consolidated processing of bid distribution.
Optimized bidstream filtering and trafficking.

Free fraud filtering and quality control

Flexible & transparent fee structures.
Reporting, Insights and troubleshooting tools.
Unique access to supply, monetization channels and partners that are exclusively available via BidSwitch.

Case study

How Criteo
expanded inventory
in emerging markets_

DSPs

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integrations.

Download case study
DSPs