January 30, 2020
The 2020’s have certainly commenced on a turbulent note for ad tech, with Google starting a countdown to the end of browser support for the third-party […]
Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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January 30, 2020
The 2020’s have certainly commenced on a turbulent note for ad tech, with Google starting a countdown to the end of browser support for the third-party […]
April 9, 2020
Marketers want a leaner supply chain while maintaining addressability Key insights: Privacy and need for performance are driving optimization. Duplication remains, but for a reason. Brands […]