May 19, 2015
BidSwitch on Monday announced a feature for its API that will incorporate the OpenRTB2.3 standards, opening up new sources of native supply and, according to BidSwitch […]
Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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May 19, 2015
BidSwitch on Monday announced a feature for its API that will incorporate the OpenRTB2.3 standards, opening up new sources of native supply and, according to BidSwitch […]
April 2, 2020
Inaugural study investigates evolving programmatic advertising industry and buyer trends. London, 02 April, 2020: Advertisers and agencies want more direct ways to purchase premium inventory as […]
April 9, 2020
Marketers want a leaner supply chain while maintaining addressability Key insights: Privacy and need for performance are driving optimization. Duplication remains, but for a reason. Brands […]
May 6, 2020
While much of the world is understandably focused on the current crisis, the issues with which the advertising industry was grappling before Covid-19 are – and […]