Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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July 30, 2020
IFA or IDFA (ID for Advertisers) for Apple was launched in September of 2012 with the release of the iPhone5/IOS6. Since then, especially for App advertising, […]
December 1, 2020
Supply Side Optimization (SPO) has been around since 2016, when it was adopted as a strategy by AppNexus, as the company started to look carefully at […]