spo Archives - BidSwitch

News & Insights

December 1, 2020

BidSwitch Webinar: Turning Supply Path Intelligence into Competitive Edge

Supply Side Optimization (SPO) has been around since 2016, when it was adopted as a strategy by AppNexus, as the company started to look carefully at […]

Research studies

Fragmentation vs. Consolidation

Effects in the Programmatic Technology Ecosystem

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Demystifying Deal ID

The Future of Programmatic Trading

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Case studies

BidSwitch Webinar: Turning Supply Path Intelligence into Competitive Edge

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

Case studies

How PlaceIQ saved 26% on media spend

PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.

Download case study

How Criteo expanded inventory in emerging markets

With industry leading performance technology and global reach, Criteo was the ideal partner to connect with BidSwitch’s extensive global supply integration.

Download case study

How SmartSwitch optimizes the bid traffic

Learn how BidSwithc helps partners by optimizing the bid traffic to reduce the volume of bid requests, without affecting bidder performance.SmartSwitch

Download case study

December 1, 2020

BidSwitch Webinar: Turning Supply Path Intelligence into Competitive Edge

Supply Side Optimization (SPO) has been around since 2016, when it was adopted as a strategy by AppNexus, as the company started to look carefully at […]