Research studies
Fragmentation vs. Consolidation
Effects in the Programmatic Technology Ecosystem
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October 8, 2019
Integration allows for ID to be passed on to other DSPs BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade […]
September 17, 2020
It’s beginning to feel a lot like a ping pong match (or insert Serena Williams’ ups-and-downs between the US Open and Italian Open here) whenever we […]
October 18, 2021
In this edition of our Supply-Side Spotlight series, we sit down with Colossus SSP, a minority-owned platform flying the flag for diversity in the programmatic space. […]